WHO WE ARE
Working Hard and Playing Hard Too
Ruth Coyne and Elsa Esch are classically-trained, MBA-educated Marketers with experience from Fortune 500 companies such as Mars and Nestle and marketing agencies like Noble Associates alike. They possess over 40 years of combined success in brand strategy and positioning, market research and insights, new product launch and development, annual business and marketing planning, and integrated communications and promotions. They have background in numerous industries with heavy emphasis on and passion for Food & Beverage (CPG and Foodservice), Lifestyle, Wellness and entrepreneurial businesses.
When Ruth and Elsa are not hard at work on your business, they can be found checking out new restaurants or hitting some muddy trails on the San Gabriel Mountains.
WHAT WE VALUE
CLIENT-FOCUSED
We ask ourselves, what would we do if we were the client? Would we allocate our time the same way if it were our project? How would we spend if it were our budget?
INSPIRATION
We work with clients, brands and projects that we are genuinely connected with and are deeply inspired by.
COLLABORATION
We believe in and value synergy in genuine partnerships and exchange. We share but don’t insist on our thoughts and recommendations. We present ourselves as we are, and we expect the same.
BALANCE
In-depth analysis and “gut feel” both have a role in any situation or project. Work and play are both essential. We strive to find equilibrium to deliver the best results.